1
Light is life
We recognize light as a fundamental element of life and will conduct our work in this field accordingly
2
All you see is light
Light is the strongest link between humans and the world around us, and we commit to adopt a 24-hour approach to lighting design embracing both natural and electric light
3
Light is a place maker
We transform spaces into places by using light as a tool to create identity and bring meaning to place
4
Using a holistic approach
By using a holistic approach to lighting design we balance function, aesthetics and sustainability
5
Respecting the Nordic design heritage
The natural simplicity, authenticity and practicality which characterizes the Nordic design heritage is an integral part of our design thinking
6
Embracing complexity
We strive to develop intelligent responses to the challenges of our time and embrace the complexity of modern society
7
Improving quality of life
We make lighting for people and our solutions must improve quality of life and have a strong user focus
8
Revitalizing the lighting business
It is our goal to revitalize the lighting design business by challenging conventions and take an interdisciplinary approach to lighting design
9
Rehabilitating intuition
We recognize knowledge and being as equally important factors in our work and want to rehabilitate intuition as a valid source of information
10
Sharing our passion for light
We strive to raise awareness of the importance of lighting design and develop our design thinking to match future challenges
