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Industrial Design

Our offer

We provide our clients with an opportunity to increase the value of their products and services on the market. By developing the aesthetical and functional characteristics, a product’s unique properties can be distinguished from the competition. Our Industrial Design consultants help clients develop designs that match market needs.

ÅF provides services in the form of extra resources as well as in-house based projects and satellite solutions, within all areas of the product development process. We provide competence within product design, interaction design (UX), and strategic design

Our staff has extensive experience from wide variety of case scenarios within different industries. Our work is based on a well proven design process that contributes to a result with a competitive edge, regardless of industry.

Industrial design provides services within the following areas

  • Analysis, scenarios and guidelines
  • Idea and concept
  • Product development
  • Industrialization
  • Marketing

Product design

We are devoted to creative solutions and deliver quality, regardless of the challenge. With a solid list of successful projects within Transportation-, Product-, and Surface design, we transform technical specifications and market information into the physical expression (product) of our customers’ ambitions.

Interaction design (UX)

We believe that the interaction between human and product occurs not only through the physical object but also through the information presented in the surrounding context. We design in regards to both physical and cognitive aspects to promote usability. Our competence extends from HMI and Ergonomics, to Service Design with 2d, 3d, and theoretical output.

Strategic design

We deliver Design Guidelines, Concept Studies, and Design advisory services for our clients. We know how to make a difference with design by applying it beyond single-product level and using the tool for more market oriented and strategic purposes in the organization.

Service design

We take a holistic approach about customer journeys in order to understand and identify areas where we can create relevant and good products and services. The starting point is the user's contact points and interactions with our clients' interfaces. We map the users' existing and future behaviours to optimize customer experience and function. 


Ann Granberg

Industrial Design