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FBTB 2018

Service Design, Innovation and UX - From Business to Buttons 2018


The annual digital design conference FBTB is organised by inUse, recently acquired by ÅF.

From Business to Buttons is Scandinavia’s premier User Experience, Innovation and Service Design conference, held every year in Stockholm, Sweden. It is the meeting place for everyone who wants inspiration and hands-on advice on how to maximize business value by creating great user experiences.

FBTB is organized by inUse, a User Experience and Service Design agency that was recently acquired by ÅF. The conference has been around for ten years and has had speakers such as Al Gore, Steve Wozniak, Alexander Osterwalder and Kim Goodwin. The conference attracts 800–1000 designers and executives from over ten countries.

– The event has grown as the general interest in User Experience and Service Design has gotten bigger. Today these topics are at the top of the agenda in every steering group and boardroom, says Johan Berndtsson, COO at inUse and program chair at FBTB.

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