The sound experience at The Conference
The Conference is a two-day conference in Malmö exploring human behavior, new technology and digital trends. It is a yearly event that welcomes speakers and visitors from all over the world. ÅF Sound & Vibration was assigned to develop a sound concept and soundscape as part of a multi-sensory communication strategy.
Much of what is communicated in a conference is not in the content of speeches, but in the way the content is delivered. That is why ÅF Sound & Vibration was asked to develop a sound concept and a soundscape that conveyed the values of The Conference.
A soundscape has a strategic, trust-building job to do and should not be mistaken for entertainment. Similar to how graphic guidelines define the complete visual universe, the goal of a sound strategy is to define the audio universe. This multi-sensory approach gave an added value for the conference and its visitors.
The foundation of the sound concept was based on geometry and the shapes of the visuals of The Conference. Martin Hallberg, ÅF Sound & Vibration’s Sound Designer and Concept Developer, translated the triangle, the square and the circle to sound waves: sawtooth wave, square wave and sinus wave. An instrument from each category was chosen; bowed strings are sawtooth wave, bass clarinet is square wave and Moog synthesizer is sinus wave. All areas were decorated with these instruments. Further sound effects and surprising elements were added to enhance the collage esthetic of The Conference’s overall arrangement.
- Conceptual work and production
- Soundscape for piazza and mingling areas
- Soundscape for salon