ÅF - olympic green advisor
ÅF has embarked on an important joint venture with the Olympic Committees in Finland, Norway, Sweden and Switzerland, assuming the role of Olympic partner and Green Advisor to all four of these national organisations.
ÅF will act as a consultant and advisor on green issues and play an active part in developing Olympic sporting activities from a sustainability perspective. Sustainability is an issue that is rapidly growing in importance in the Olympic movement, particularly when it comes to choosing host cities for future Olympic events. The focus will be on policies, strategies and action programmes, and on the education of staff, coaches and the athletes themselves.
ÅF is also a sponsor for these four national Olympic Committees. A sponsorship agreement has been signed for the period 2010–2014 that will cover three Olympic Games. ÅF will educate the Olympic teams of all four countries in green issues.
The Olympic rings and the exclusive title of Green Advisor have been integrated into ÅF’s external communications. The Olympic rings and the Olympic Association are the world’s strongest and most fiercely protected non-commercial brand.