- Print chapter
The ÅF Golden League is the world’s biggest annual circuit of one-day athletics meetings. It attracts worldwide television audiences of more than 100 million each year and around 200,000 spectators crowd the arenas to see the world’s finest athletes perform at the top of their game.
ÅF was title sponsor of the Golden League for the first time in 2008. This commitment is a natural extension of the company’s involvement in sport and athletics that began with ÅF’s sponsorship of Swedish state television broadcasts from the Olympic Games in Athens in 2004 and Winter Olympics in Turin in 2006 and continued in 2007 when ÅF employed Susanna Kallur and became her principal sponsor. Athletics, the world’s biggest sport after football, attracts as many women as it does men, both as competitors and spectators. For the stars competing in the ÅF Golden League, success at the very highest international level means achieving the optimum combination of careful preparation, flawless technique and the will to win. That is precisely the mix that also epitomises the ÅF brand and ÅF’s operations.
For ÅF, the ÅF Golden League presents several opportunities. It promotes the ÅF brand worldwide, increases commitment and pride among the company’s co-workers, boosts interest in recruitment from universities both within and outside our domestic markets, and facilitates the integration of the company’s corporate acquisitions in Europe. ÅF has also used the competition in connection with client events, and with conferences and motivation projects for co-workers. This has been especially appreciated in Oslo and Zürich, two cities of great strategic significance for ÅF.
Don’t miss this summer’s sporting highlights!
| ÅF Golden League – summer 2009 | |
| Berlin | 14 June |
| Oslo | 3 July |
| Rome | 10 July |
| Paris | 17 July |
| Zürich | 28 August |
| Brussels | 4 September |
Read more about the ÅF Golden League on www.iaaf.org
ÅF nominated for best sponsorship project of the year in Sweden
Since 2004 ÅF has chosen sponsorship as its main channel of communication. The ÅF Golden League enjoys wide media coverage, which gives good exposure and creates attention around the ÅF brand.
The Golden Wheel is awarded annually by the Swedish Sponsorship and Event Association in recognition of Sweden’s best sponsorship and event projects. ÅF has been nominated for the year’s best Swedish sponsorship project in the B2B class, together with SEB, Ericsson, Samsung and DHL.