We make our clients' businesses more profitable, safer and better adapted to environmental sustainability by presenting clients with technical solutions and assessments shaped by the demands of industry.
The hallmarks of the ÅF Group are
- High levels of skills and expertise
- Innovation by experience
- An unbeatable working environment
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ÅF has a strong corporate culture. A comprehensive internal project has been implemented to encapsulate this culture in words and to create a firm foundation for the shared values that it represents.
The work of identifying and describing the ÅF mission and core values involved a large number of co-workers and clients. The result is a formulation in which we have carefully weighed the import and impact of every word. Our vision was then developed with the mission statement as a firm basis.
The ÅF mission statement
The ÅF Group’s mission statement is predicated on the ambition and the ability to contribute to the development of trade, industry and society in general.
We make the operations of ÅF clients more profitable, safer and better adapted to environmental demands. In fact, we do much more – but these three main issues remain our chief concern. Every day. Increasing profits for our clients increases our own resilience and independence.
Experience, a passion for innovation and a thorough understanding of each client’s business enables us to determine the best solution in each individual instance. The ÅF Group has expanded and diversified together with Scandinavian industry.
We share our clients’ values and talk our clients’ language – and that’s what makes us unique.
The solution we deliver is not always the most technically sophisticated – but it’s the best! Often, tried and tested technology better serves our clients’ interests.
The ÅF Vision
Development
In concrete terms our vision means building customer relations founded on value added.
The time we devote to an assignment will continue to be important, but most important of all is the relationship between our time and the value to the client. By always focusing on the value we add, we can make our work more effective and more commercially viable.
This is what makes us stand out from the crowd. ÅF is a partner with an irrepressible desire to exceed expectations. Our clients and we ourselves have an incentive to stay within or below the agreed cost of an assignment, as created value is of importance to both of us.
We believe that productivity, and, by extension, our clients’ profitability, can be significantly improved by doing more business on a fixed-price basis. The aim is to do the job at the lowest possible price in the shortest possible time. By always calculating correctly and working within the parameters we have established, we can create confidence and the right expectations in our clients.
Growth
We are Scandinavia’s leading technical consulting company with an unparalleled track record of experience. It is important for us to maintain this initiative in our field, and we believe that our size can help us to do this.
We will grow both organically and by takeovers, acquiring a majority shareholding in companies that can contribute positively to the profitability and culture of the ÅF Group.
By 2010 the ÅF Group will have sales of SEK 5 billion. Or more. But we are aware that this target requires an accelerated rate of growth.
Focus
We will be number one or two in size in each market where we choose to establish our operations. This will give us improved access to assignments by ensuring that we are perceived as a consulting company in the front rank of the industry.
Long-term objectives
Profitability
A pre-tax profit of SEK 100,000 per employee per year.
Growth
Sales of SEK 5 billion by 2010.
Market
Customer surveys to show that 90 percent of clients are satisfied with the service we provide.