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Marketing Involvements

Marketing at ÅF

Marketing for ÅF involves different sponsorships and activities. Here you can read about some of our long term commitments.

Sport stars chooses ÅF

Sanna Kallur, hurdler and world record holder, has been with ÅF since 2006. In 2014 another sport star decided to join our winning team. ÅF and Charlotte Kalla, Olympic gold medalist in cross country skiing, reached an agreement on a four-year partnership. The partnership consists of a traditional sponsorship and an educational component designed to prepare Charlotte for life after her sporting career. For more than ten years ÅF has been a major sponsor of Swedish and international sport; the agreement with Charlotte once again breaks new ground in this area. During the contract period, ÅF will provide Charlotte with a tailormade educational opportunity based on the knowledge and expertise of ÅF’s employees. Following her success at the past Winter Olympics, Charlotte has been eagerly pursued and she chose ÅF’s plan, which is founded on a quality education. ÅF, Sanna, and Charlotte see many opportunities for interaction and collaboration between each other.

“Patience and long-term thinking are my guiding principles, and it’s exciting to get the chance to meet like-minded people through my partnership with ÅF,” says Charlotte.

“I’ve also heard a lot of positive things about ÅF through Sanna Kallur. It feels like a big plus that ÅF understands the special requirements and challenges faced by an elite athlete, and I’m also very happy and enthusiastic about the educational component,” says Charlotte.

Four Olympic Committees

The Olympic rings are the world’s best-known brand. ÅF has been acting as advisor on green issues to four National Olympic Committees since 2010, and is also a resource for developing the Olympic events from a sustainability perspective. In 2014, ÅF entered into a new agreement for the next four years with four National Olympic Committees: Finland, Norway, Switzerland and Sweden. 

ÅF Offshore Race

It all started in 2011 when ÅF became the title sponsor of the regatta "Gotland Runt". We moved the race start to the centre of Stockholm and the race has become bigger and bigger every year.

During ÅF Offshore Race 2012 there was more than 2000 competiters. About 2,9 million people watched the one hour feature on TV and the range of media was measured to 11 million readers, which equals about 3,4 million SEK in advertisement. What a great success!

ÅF Offshore Race 2013 and 2014 was even better! In total about 200.000 people watched the race in 2014 and we have all reasons to believe that the event 2015 will be an even bigger success.

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