Light is life
We commit ourselves to adopting a 24-hour approach to lighting design, incorporating the qualities of both natural and electric light.
Light is the strongest link between humans and architecture
We will make lighting solutions that improve people’s lives and have a strong user focus – supporting well-being, social interaction and quality of life.
Light is a space maker
We will strive to raise awareness of the importance of lighting design and add value to every project by using light as a tool for building spaces and creating identity.
A holistic approach
We will use a holistic and interdisciplinary design approach, with the aim of creating an optimum balance between function, aesthetics and sustainability.
Respecting the heritage
We will make “New Nordic Lighting” reflect the special qualities and characteristics of the Scandinavian design heritage.
Rethinking Scandinavian design
We will rethink Scandinavian design by mixing virtues, such as authenticity, natural simplicity and practicality with inspiration derived from modern life and thinking.
We will develop intelligent responses to the challenges of a complex globalized world, addressing the dichotomy of the need for energy reduction and the demands of a vibrant 24/7 society.
Be Human centric
We will be a driving force in the development of human centric lighting solutions that meet the challenges of a complex modern society.
We will meet global challenges by gathering highly skilled people in a multidisciplinary competence centre.
Share our passion for light
We will constantly strive to develop our design thinking to align with future challenges and invite anyone who has a passion for lighting to participate in this development.