Connecting with Kalla
ÅF and cross-ski superstar Charlotte Kalla have reached an agreement on a four-year partnership. The partnership consists of a traditional sponsorship and an educational component designed to prepare Charlotte for her life after the sporting career.
“Patience and long-term thinking are my guiding principles, and it’s exciting to get the chance to meet like-minded people through my partnership with ÅF,” says Charlotte.
“I’ve also heard a lot of positive things about ÅF through Sanna Kallur. It feels like a big plus that ÅF is already initiated into the special requirements and challenges faced by an elite athlete, and I’m also very happy and enthusiastic about the educational component,” Charlotte Kalla says.