Project: The Conference Client: Media Evolution Location: Malmö, Sweden Status: Completed 2018
The Conference is a two-day conference in Malmö exploring human behavior, new technology and digital trends. It is a yearly event that welcomes speakers and visitors from all over the world. ÅF Sound & Vibration was assigned to develop a sound concept and soundscape as part of a multi-sensory communication strategy.
The foundation of the sound concept was based on geometry and the shapes of the visuals of The Conference. Martin Hallberg, ÅF Sound & Vibration’s Sound Designer and Concept Developer, translated the triangle, the square and the circle to sound waves: sawtooth wave, square wave and sinus wave and chose one instrument from each category. Sawtooth wave became bowed strings, square wave became bass clarinet and sinus wave became a balanced Moog synth sound. All areas were decorated with these instruments. Further sound effects and surprising elements were added to enhance the collage esthetic of The Conference’s overall arrangement. Categories